Do you need more leads, better leads—or better performance from the ones you already have?

Use a typical week from your main selling season. The calculator will show what your current funnel should produce and approximately how many raw leads are needed to reach your weekly net-sales goal.

Data does not have to be perfect.

Use the best numbers available. The gaps in the data can be just as useful as the numbers themselves.

Your weekly lead and sales numbers

Use a typical week during your main selling season—not your best week. Enter rates as percentages.

Current raw leads per week Qualified leads per week (optional) Appointment set rate (%)Appointments set ÷ raw leads Appointment run rate (%)Appointments run ÷ appointments set Close rate (%)Net sales ÷ appointments run Average net sale ($) Weekly net-sales goal ($) Monthly marketing spend ($) (optional)

What the current funnel suggests

Expected weekly net sales—

Raw leads needed each week—

Approximate weekly lead gap—

This is directional math, not a forecast or guarantee. Lead quality, cancellations, discounts, production capacity and collection still affect the result.

What does the team say is wrong with the leads?

Select every reason you hear. These labels need to be verified against call recordings, notes and actual outcomes.

Unable to contactOutside service areaWrong serviceCannot afford the workFinancing declinedPrice shopperNeeded faster serviceNot readyRep reports no serviceable problemOther

Anything else Richard should know? (optional)

Would you like Richard’s initial thoughts?

The calculation above is immediate. Submit the information below only if you would like a personal review at no cost.

First name Last name Business email Company Company website Primary trade

I am an owner or senior decision-maker for this business.

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This is an initial business review based on the information you provide—not financial advice, an audit or a complete diagnosis.

Make marketing accountable to appointments, sales and revenue.

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