Marketing
Message, market fit, channel mix, lead quality and agency accountability.
For owner-led home-services companies
Fix what’s holding your business back.
When growth stalls or the business struggles, most contractors assume they need more leads. Sometimes they do. Contractor Breakthroughs examines the entire business—from marketing and intake through sales, production and the numbers—to find what is actually holding it back. Then we roll up our sleeves and help fix it.
Direct, owner-to-owner conversation. No sales team. No agency pitch.
Growth is a connected system.
- 01 Lead Generation / Brand Positioning
- 02 Call Center / Intake
- 03 Lead Assignment / Sales
- 04 Production / Installation
- 05 Costs / Profit
A breakdown in any of these functions can look like a marketing problem.
What “stuck” often looks like
More activity.
Not enough progress.
Lead flow is inconsistent
Good weeks and bad weeks make staffing, scheduling and cash flow difficult to predict.
Marketing gets blamed first
It may be the problem—or the real leak may be missed calls, slow response, weak sales or limited capacity.
The owner is the system
Too many decisions, answers and approvals still depend on one person. Owners cannot—and should not—fix everything themselves.
Revenue is not becoming profit
Growth exposes weak job costing, pricing, overhead or money-allocation decisions.
The complete picture
We follow the numbers across the business.
The objective is not to produce a long list of everything that could be better. It is to identify the main constraints that, once addressed, can materially improve results.
Intake
Missed calls, response time, scripts, qualification and raw-to-set performance.
Scheduling
Capacity, appointment availability, territory rules and lead assignment.
Sales
Close rate, NSLI, financing, average sale, follow-up and rep performance.
Production
Backlog, crew capacity, revenue per crew, callbacks and the ability to fulfill demand.
Financials
Job costing, gross margin, cash needs, overhead and spending decisions supported by the numbers.
The initial engagement
The 90-Day Breakthrough
Find the Constraints. Focus on What Matters. Fix It.
You don’t need a year-long contract to make meaningful change. In 90 days, we work directly alongside the owner and existing team to find the constraints, prioritize the fixes that matter most to revenue, margins and cash flow, and put them into action. Experience has shown us how much a contractor business can improve when the owner and team focus on the right things.
01
Find the Constraints
We work through the business—from lead generation and intake through sales, production and the numbers—to understand what is working, what is not and where results are breaking down.
02
Focus on What Matters
We prioritize the opportunities based on business impact, confidence, speed to results, implementation effort, dependencies and the risk of waiting.
03
Fix It
Together, we select the priorities, build the tactics and scorecards, assign ownership and get to work implementing them—with weekly accountability for decisions, actions and results.
The operating principle
Fix what matters most—not everything at once.
We find what is holding the business back and help the owner fix it. We don’t default to buying more ads or hand over a report and walk away. We stay involved through implementation.
23+ years in home services
Founder-led and hands-on
You work directly with Richard Fencil.
I built Contractor Breakthroughs for the owner who needs experienced help seeing the whole business clearly—not another vendor recommending only what it sells.
I co-owned, scaled and successfully sold a multi-market home-services contractor before serving as CMO of a multi-brand, multi-market home-services enterprise.
I have worked inside contractor businesses as an owner, operator, marketer and executive. That perspective matters when the answer crosses departmental lines.
- Embedded leadership—not advice from the sidelines
- Works with your existing employees and agencies—we are not here to replace anyone
- Practical decisions grounded in the best available numbers
Who this is for
Built for the contractor who needs help breaking through to the next stage of growth.
Strong fit: An owner-led residential home-services company, often below $5 million in revenue, with real demand and a willingness to confront the numbers.
Not a fit: An owner looking only to replace an agency, unwilling to share the numbers or expecting someone else to fix the business without their active involvement.
Start with a confidential conversation
What is keeping your business stuck?
Tell me enough to understand the company and the problem. I personally review every request and will follow up if it appears Contractor Breakthroughs can help.