Marketing Direction
A clear growth goal, target market, positioning, priorities and channel strategy tied to the company’s actual capacity and economics.
The 90-Day Breakthrough
Turn your marketing function into a growth engine.
Bring experienced fractional CMO leadership into your business for 90 days—without the cost or commitment of a full-time executive.
Contractor Breakthroughs works directly with the owner, existing marketing employees and agencies to take control of strategy, connect marketing investment to qualified appointments and sales, and put the highest-value improvements to work.
Why a fractional CMO?
You may not need another agency. You may need someone to lead the agencies and the whole marketing function.
An agency is usually hired to deliver a tactic: paid search, SEO, a website, social media or creative. Each vendor naturally sees the business through the work it sells.
A fractional CMO works for the owner. The job is to determine what the company needs, give the team and vendors clear direction, connect marketing with intake and sales, and hold the entire function accountable to appointments, sales and revenue.
You get experienced executive leadership at a cost closer to what many contractors already pay for a marketing manager—without making a permanent hire before the marketing system is ready.
What is included
Leadership, diagnosis and implementation.
The exact priorities depend on what the numbers and the team reveal. The engagement is designed to address the marketing problems that matter most—not force every company through the same checklist.
Performance Baseline
One usable view of spend, raw and qualified leads, appointment rates, sales performance and revenue—even when the starting data is imperfect.
Agency & Team Leadership
Clear direction, ownership and accountability for internal employees, agencies and vendors. We work with the people you already have.
Intake & Sales Connection
Scripts, dispositions, follow-up, lead distribution and feedback loops that help marketing produce qualified appointments and sales.
Scorecards & Cadence
A practical scorecard and weekly accountability rhythm that keep attention on decisions, actions and business results.
Hands-On Implementation
We do not stop at recommendations. We stay involved while the highest-value processes and programs are put to work.
How the 90 days work
Take control. Set the priorities. Put them to work.
01
Take Control
We work through the marketing function, the available numbers and the people involved. We establish the best available baseline and determine how marketing currently becomes—or fails to become—qualified appointments and sales.
02
Set the Priorities
We identify the improvements with the clearest path to stronger performance, considering financial impact, confidence, speed, effort, dependencies and the cost of waiting.
03
Put Them to Work
We build the necessary processes, scripts, scorecards and programs with the existing team, assign ownership and stay involved through implementation with weekly accountability.
A defined first-month checkpoint
See the opportunity before committing to months two and three.
By the end of the first 30 days, we will have established the best available baseline, identified where the most valuable marketing opportunities appear to be and agreed on the priorities to be implemented during the remainder of the engagement.
If Contractor Breakthroughs cannot identify meaningful opportunities worth pursuing, either party may end the engagement before month two. The client’s investment is limited to the first $6,000 payment.
The marketing performance lens
Marketing does not stop when the lead arrives.
We lead the marketing function end to end and examine the operating handoffs that determine whether marketing works.
- 01Market position and messaging
- 02Advertising and lead generation
- 03Intake and appointment-setting
- 04Sales conversion and lead feedback
- 05Customer experience and marketing promises
- 06Reviews, referrals and reactivation
Make marketing accountable
Ready to bring senior marketing leadership into the business?
Start with a confidential owner-to-owner conversation. No sales team. No agency pitch.
Founding-client rate applies to the first four accepted engagements. Travel and any third-party costs are separately approved in advance.